Frightful Features is a social media campaign that I lead in October 2019. With a heavy focus on what Dealer eProcess products offer vs what competitors don’t. This was a collaboration with a videographer that shot and edited 9 video scripts that I wrote, along with multiple salespeople who wrote blogs. This social campaign was a great hit not only throughout the company, but our customers, who mentioned seeing the videos to the account executives. It was a great way to show a lighter side of the company, and put a fun spin on promoting products!